Xiaomi loses enormous 8% market share in India in 2 years

New Delhi: World smartphone model Xiaomi which has maintained high place within the smartphone shipments in India for 17 consecutive quarters, is quick dropping market share in India and since Q1 2020, it has shed 8 per cent market share amid rising competitors and provide chain constraints.

In Q1 2020, Xiaomi registered a stable 29 per cent market share within the highly-competitive India market, in keeping with Counterpoint Analysis knowledge.

Since then, the graph is spiralling downwards, slowly however steadily, and in This fall 2021 (the festive quarter), Xiaomi logged 21 per cent market share — in keeping with newest knowledge coming from market analysis agency Canalys — which is a large 8 per cent decline from Q1 2020.

The corporate, nonetheless, nonetheless maintained the lead in This fall 2021 with transport 9.3 million items within the nation, stated Canalys.

Based on business analysts, Xiaomi has been hit by part scarcity within the mass-market, entry-level section the place its rival manufacturers are quickly gaining with using on a brand new chipset participant referred to as Unisoc.

Within the premium section the place Xiaomi is aiming to achieve footprint with launching top-of-the-line gadgets, Apple doubled its market share in India in 2021, on the again of elevated share of home manufacturing, aggressive retail initiatives, and sturdy client demand.

Sure manufacturers which picked entry-level chipset supplier Unisoc within the mass-market reasonably priced section amid the worldwide chip scarcity have been capable of meet the demand within the mass-level market, whereas Xiaomi misplaced on the chance because it was hit by provide points within the all-important festive quarter (October-December).

Based on market analysis agency Techarc, entry-level chipset supplier Unisoc noticed two out of six smartphones launched within the entry section (as much as Rs 6,000) for 2021.

However, Apple doubled its market share within the premium section in India in 2021, promoting 5-6 million items final yr, thus narrowing the margin for different smartphone gamers within the premium class.

Apple shipped a file 5.4 million iPhones to India in the whole yr, and a pair of.2 million within the festive quarter (This fall) alone, in keeping with Gurugram-based market analysis agency CMR.

On the quarterly foundation, the Cupertino-based large registered 34 per cent development within the October-December interval.

Prabhu Ram, Head-Trade Intelligence Group, CMR, stated that Xiaomi has needed to face robust headwinds in This fall 2021 owing, amongst others, to the prevailing provide facet dynamics.

“Because the model pegs its future development on the premium smartphone section, it should face-up to elevated competitors from its closest rivals. Whereas doing so, Xiaomi might want to drive its model salience amongst premium smartphone patrons to achieve sustainable market features,” Ram informed IANS.

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Written by VK Team


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