OnePlus to additional push movie-making digital camera tech in 2022

New Delhi: As smartphone cameras develop into extra superior for professional-grade video filmmakers, OnePlus mentioned on Friday that pushing its digital camera capabilities with industry-leading improvements as a way to present customers with premium picture high quality will stay a key focus in 2022.

The main smartphone model which solid a strategic partnership with legendary skilled digital camera producer Hasselblad earlier this 12 months, mentioned that with the creation of the ‘Shot on OnePlus’ platform, the corporate is repeatedly encourage its neighborhood to share their superb work round digital camera.

“In 2021 and past, OnePlus’ focus will closely relaxation on bettering digital camera efficiency by means of investments and strategic partnerships that additional the imaging expertise for customers,” Hsiaohua Cheng, Head of Imaging at OnePlus, informed IANS.

In 2020, OnePlus collaborated with VICE Media on a documentary titled, ‘United by Hope,’ showcasing the genuine tales of 12 people from totally different walks of life.

The quick movie was shot on OnePlus 8 5G in addition to the OnePlus 6T gadget.

Earlier this 12 months, the corporate collaborated with Hasselblad for the OnePlus 9 Sequence to carry to customers a superior digital camera expertise with the primary ever ‘Hasselblad Digital camera for Cellular.’

“The most recent function movie shot in collaboration with Vikramaditya Motwane’s Andolan Manufacturing, tited ‘2024,’ works in direction of bringing alive the prowess of the OnePlus 9 Sequence’ digital camera capabilities whereas highlighting its easy-to-use nature for a various person neighborhood,” Cheng mentioned.

The 60-minute motion thriller has already been launched on Disney+Hotstar this week.

Cheng mentioned that the three-year partnership with Hasselblad and the extra funding of $150 million in direction of digital camera improvement is a testomony to :our dedication in direction of reaching breakthroughs in delivering best-in-class imaging experiences”.

“The partnership will roll out in a number of levels beginning with areas together with color tuning and sensor calibration, and later increasing to incorporate further {hardware} collaboration to enhance the lens commonplace and optic, that we are going to see in future OnePlus flagship gadgets,” Cheng knowledgeable.

In line with Navnit Nakra, OnePlus India CEO and the Head of the OnePlus India Area, with the ‘2024′ movie fully shot on flagship OnePlus 9 Professional 5G, “we’re delighted to showcase the distinctive digital camera high quality of our flagship gadgets that provides extra correct colours and premium picture high quality to customers”.

“We hope that this additionally conjures up our neighborhood to push their very own artistic boundaries,” he added.

What do you think?

Written by VK Team


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