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International TWS shipments up 17% in powerful market

New Delhi: Led by Apple AirPods, the worldwide TWS (true wi-fi stereo) shipments grew 17 per cent within the first quarter (Q1) this 12 months to achieve 68.2 million models.

In keeping with the newest Canalys information, Apple, Samsung and Xiaomi retained their high three positions from the earlier quarter, however solely Apple grew shipments.

Among the many high 5 TWS distributors, Skullcandy and Edifier, each audio gamers, gained market share whereas the highest three misplaced it.

Since Q3 2021, TWS stays the one rising class, resulting in the general 4 per cent progress within the worldwide good private audio market, the report talked about.

Market chief Apple’s TWS shipments had been up 14 per cent. Apple’s AirPods line grew 3 per cent to achieve 19.3 million models, whereas Beats by Dre, Apple’s audio sub-brand, contributed extra vital progress, rising 553 per cent to achieve 2.4 million models.

“Distributors are utilizing audio names with robust model fairness in sound to increase their whole addressable markets,” stated Jason Low, Canalys Principal Analyst.

“Not like Apple’s AirPods and Samsung’s Galaxy Buds ranges, gadgets from sub-brands can depart from the distributors’ core design philosophy and develop their very own distinctive types and niches,” he added.

The common promoting worth (ASP) of the highest 5 TWS distributors fell to $144 in Q1 2022, from $153 in Q1 2021.

“Gamers akin to Skullcandy, Edifier and JBL attained better scale after doubling down on the sub-$50 section, contributing to the ASP decline,” stated analysis analyst Sherry Jin.

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Written by VK Team

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