New Delhi: ShareChat-owned quick video platform Moj on Tuesday introduced that it plans to facilitate creator earnings value Rs 3,500 crore (over $450 million) by means of the ‘Moj For Creators’ programme.
The corporate mentioned that this programme is Moj’s flagship creator initiative that builds a path for accelerated development for Moj creators at totally different levels of their journey.
“Our creators are the guts and soul of Moj, and it has been our fixed endeavor to encourage them and have a good time their expertise. We acknowledge the worth and potential of Indian creators, and ‘Moj For Creators’ represents our dedication to their success,” Ankush Sachdeva, CEO and Cofounder, ShareChat and Moj.
“Our funding will present equal alternative to each creator and assist to not solely absolutely uncover their expertise but additionally assist them monetise it. By 2025, we envision having over a million famous person creators on Moj by means of this programme and, on the identical time, create India’s widest vary of most partaking multi-lingual quick video content material,” Sachdeva added.
The programme contains grooming by means of preliminary and superior genre-based coaching programs, mentorship, highlight programme, boot camps, influencer townhalls, one-on-one teaching, and in-depth workshops on business developments.
These initiatives will allow Moj creators to emerge as sturdy influencers throughout totally different genres and languages. Moreover, because the creator neighborhood expands, Moj For Creators will help creators in bolstering their attain by means of distinctive neighborhood activations.