Amitabh Bachchan options in marketing campaign for Expo 2020 Dubai

Abu Dhabi: Bollywood icon Amitabh Bachchan has starred this week in a brand new marketing campaign for Expo 2020 Dubai and invitations individuals to go to Dubai for a once-in-a-lifetime expertise

Launched in India and the UAE, the commercial unites the actor with an idea and composition by poet and author Prasoon Joshi, the CEO of McCann Worldgroup India, and the music director for the marketing campaign is composer and singer Shankar Mahadevan.

The Expo 2020 marketing campaign spotlights the array of various experiences it has to supply, from projections on the Al Wasl dome, the biggest 360-degree projection floor on this planet, to its architecturally-stunning buildings – together with 192 Nation Pavilions – to thrilling performances on web site on daily basis.

Innovation, creativeness, exploration and celebration are simply among the phrases getting used to assist describe Expo 2020 Dubai within the newest advert marketing campaign.


“Once we started engaged on this challenge, the most important problem was to have the ability to really convey the essence of Expo 2020 Dubai. We wished it to be purposeful, but additionally playful and enjoyable, catering to individuals of all ages and pursuits,” mentioned Mahadevan in a launched assertion.

Joshi, who’s the CEO of McCann Worldgroup India, mentioned, “This marketing campaign is a manifestation of what Expo 2020 Dubai has nurtured and it’s rewarding to see it come to life.”

The trio is collaborating for the primary time ever to drive consciousness of the biggest occasion. The marketing campaign will run within the UAE till the top of the Expo 2020 Dubai on March 31, 2022.

Expo 2020 Dubai kicked off on October 1, 2021, and has seen 8,958,132 million visits in its first three months. India has continued to characterize a prime worldwide visitation marketplace for the occasion.

Expo 2020 has hosted greater than 17,000 occasions since opening, welcoming tons of of entertainers, performers, abilities and thought leaders, with an unimaginable depth of programming that caters to all ages and pursuits. Indian inventive artists, reminiscent of world-renowned award-winning director Shekhar Kapur and Academy and Grammy Award-winning composer A.R. Rahman, have been central to the programme.

Firdaus Orchestra, the pioneering all-woman musical ensemble created for Expo 2020 and led by A.R. Rahman, continues to wow audiences by particular themed performances, whereas Expo has hosted different widespread Indian singers and entertainers reminiscent of Neha Kakkar, and Indian rapper and singer Badshah.

What do you think?

Written by VK Team


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